ELEV-EU 011: Personal Branding

The following is the course description for the Personal Branding Course:

Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed. With our Personal Branding course, your participants will be able to share their vision and passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it.   

Course Objectives:  

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.    

You Will:

At the end of this workshop, participants should be able to:   

• Define your image.   
• Control your image.   
• Understand how to sharpen your brand.   
• Use social media appropriately.   
• Manage your brand in a crisis.    
• Develop a professional appearance.   

 

Target Student:

Course Core Competencies:  

Module 1: Defining Yourself (I)  

Topic A: If You Don’t, They Will  

Topic B: Brand Mantra  

Topic C: Be Real  

Topic D: SWOT Analysis  

Module 2: Defining Yourself (II)

Topic A: Pillars  

Topic B: Passions  

Topic C: Define Your Strengths  

Topic D: The Three C’s 

Module 3: Controlling and Developing Your Image  

Topic A: Clear and Defined  

Topic B: Consistent Image  

Topic C: It Takes a Commitment  

Topic D: Live It Everyday 

Module 4: Personal and Professional Influences

Topic A: Corporate and Personal Integration

Topic B: They Will Influence Each Other

Topic C: Be a Professional

Topic D: Build Rapport

Module 5: Sharpening Your Brand

Topic A: Blogging

Topic B: Authenticity Is Key

Topic C: Transparency

Topic D: Networking

Module 6: Appearance Matters

Topic A: First Impressions

Topic B: Rise Out of the Crowd

Topic C: True Reflection

Topic D: Dress for Success

Module 7: Social Media (I)

Topic A: Needs Constant Monitoring

Topic B: Security

Topic C: Have an Objective

Topic D: Promote

Module 8: Social Media (II)

Topic A: It’s a Tool

Topic B: Content is King

Topic C: Have a Gimmick

Topic D: Don’t Ignore Any Mentions

Module 9: Brand Management During a Crisis

Topic A: Caught in a Bad Spot?

Topic B: Never Burn a Bridge

Topic C: Information

Topic D: Monitor and Respond

Module 10: Branding Personality Traits

Topic A: Identify Your Unique Values

Topic B: Be Bold

Topic C: Think Outside the Box

Topic D: Fail. Learn. Repeat.