ELEV-MW 006: Internet Marketing Fundamentals

About Course

ELEV-MW 006: Internet Marketing Fundamentals

Course Number: ELEV-MW 006

Duration: One day

Course Description:

Marketing has evolved rapidly as digital channels and online communication reshape how organizations connect with audiences. The internet has transformed marketing into a dynamic, interactive process, offering low-cost opportunities to reach large and targeted audiences. With the rise of social media, search engines, and content-driven strategies, understanding internet marketing has become essential for sustained business growth.

The Internet Marketing Fundamentals course helps learners understand how to market effectively in a digital environment. Learners will explore market research, branding, social media strategies, search engine optimization, website effectiveness, and lead generation. By developing a strong foundation in internet marketing principles, learners can support growth, strengthen online presence, and make informed digital marketing decisions.

By the end of this course, learners should be able to:

Conduct basic market research
Develop an effective internet marketing campaign
Identify and understand a target market
Strengthen and manage a brand online
Understand SEO and essential website characteristics
Capture and manage leads

Course Modules:

Module One: SWOT Analysis in Marketing

Strengths
Weaknesses
Opportunities
Threats

Module Two: Marketing Research

Consuming all media
Finding the right price
Product development and improvement
Identifying the target audience

Module Three: Real-Time Marketing

Dynamic content
Engagement and follower growth
Constant readiness
Timing, placement, and media selection

Module Four: Brand Management

Every interaction counts
Consistency across all media
Defining unique qualities
Active brand management

Module Five: Social Media (I)

Building a community
Adding a personal touch
Creating brand champions
Making content easy to share

Module Six: Social Media (II)

Content-driven strategies
Blogging and interaction
Webinars
Continuous monitoring

Module Seven: SEO Basics

Relevant and original content
Keywords
Value propositions
Linking strategies

Module Eight: Website Characteristics

SEO optimization
Landing pages
Analytics
Mobile and tablet compatibility

Module Nine: Capturing Leads

Lead management and generation
Offering value
Quality versus quantity
Encouraging repeat customers

Module Ten: Campaign Characteristics

Audience-focused design
Using powerful language
The four W’s of a campaign
Monitoring and adjusting campaigns

The Internet Marketing Fundamentals course strengthens digital marketing knowledge and supports smarter online strategies. Join now to build practical internet marketing skills and apply them confidently across digital channels and campaigns.