ELEV-MM 016: Creating A Great Webinar

ELEV-MM 016: Creating A Great Webinar

Course Number: ELEV-MM 016

Duration: One day

Course Description:

Webinars are a powerful and cost-effective way to reach a large audience. They are ideal for marketing new or improved products, training employees, demonstrating tasks, and connecting teams across geographic locations. As an interactive form of media, webinars create an engaging environment that supports learning, collaboration, and communication.

Creating A Great Webinar focuses on building meaningful interaction between the presenter and the audience. Learners develop the skills needed to promote, host, and facilitate engaging webinars that clearly communicate ideas and share knowledge. By mastering webinar delivery, learners can effectively reach many people with the impact of a single presentation.

By the end of this course, learners should be able to:

• Define webinars and their purpose
• Choose appropriate webinar formats
• Prepare effectively for webinars
• Avoid common webinar mistakes
• Interact successfully with a target audience
• Follow up effectively after a webinar

Course Modules:

Module One: What Can a Webinar Do

• Marketing to prospective customers
• Training or teaching
• Demonstrations and presentations
• Information sharing

Module Two: Successful Webinar Criteria

• Passion and enthusiasm
• Delivering value
• Knowing your target audience
• Grabbing and keeping attention

Module Three: Find the Right Format

• Tailoring the webinar to your audience
• Pre-recorded webinars
• Live webinars
• Two-person presentation teams

Module Four: Marketing and Social Media

• Blog posts and white papers
• Email marketing
• Offering exclusive deals
• Using hashtags

Module Five: Leading Up to Your Webinar

• Reminder emails
• Practice and rehearsal
• Testing technology
• Inserting solicited questions

Module Six: Drive Up Registration

• Avoiding spam filters
• Creating a compelling title
• Soliciting questions
• Designing the registration page

Module Seven: Presentation Tips

• Show, don’t tell
• Sharing your desktop
• Using strong visuals
• Scripting your presentation

Module Eight: Interacting with Your Audience

• Polling and surveys
• Answering solicited questions
• Interactive activities
• Q and A sessions

Module Nine: Mistakes to Avoid

• Technical issues
• Ignoring the audience
• Low audience participation
• Poor timing

Module Ten: Post Event

• Contacting no-shows
• Sending follow-up emails
• Creating a clear call to action
• Making it easy to share

Creating A Great Webinar empowers learners to design, deliver, and follow up on engaging webinars that build connection and deliver value. Join now to strengthen your webinar skills and confidently engage audiences through interactive online presentations.