ELEV-MW 014: Social Media In The Workplace

ELEV-MW 014: Social Media In The Workplace

Course Number: ELEV-MW 014

Duration: One day

Course Description:

Social media plays an increasingly influential role in how people communicate and stay connected, both personally and professionally. With platforms available around the clock and accessible on mobile devices, it can become difficult to determine appropriate boundaries in the workplace. Organizations must thoughtfully examine how social media impacts productivity, communication, and reputation while allowing employees to take advantage of its benefits.

The Social Media In The Workplace course helps learners understand how social media functions as a communication tool and how it can be used responsibly at work. Learners will explore how to develop effective social media policies, maintain security, establish posting guidelines, and balance networking with productivity. By creating clear expectations and practical safeguards, organizations can move forward with technology while protecting their people, brand, and performance.

By the end of this course, learners should be able to:

• Define social media and its role in the workplace
• Identify different ways social media is used and evolves
• Build and maintain an effective social media policy
• Apply security practices to protect company information
• Establish guidelines for company-related posts
• Recognize the benefits and pitfalls of social media use

Course Modules:

Module One: What Is Social Media?

• Online communities
• User-created content
• Information sharing
• Communication tools

Module Two: Defining Your Social Media Policy (I)

• Creating a living document
• Choosing an information officer
• Defining what can and cannot be shared
• Legal and ethical specifications

Module Three: Defining Your Social Media Policy (II)

• New hire orientation
• Using common sense
• Avoiding offensive content
• Rules for soliciting and personal posts

Module Four: Creating a Living Document

• What a living document is
• How often policies should be revised
• Assigning responsibility
• Managing change

Module Five: Keeping an Eye on Security

• Password rules
• Continuous monitoring
• Keeping information confidential
• Protecting intellectual property

Module Six: Rules to Follow When Posting (I)

• Showing respect
• Thinking before posting
• Honesty in communication
• Avoiding negative commentary about competitors

Module Seven: Rules to Follow When Posting (II)

• Transparency
• Acting professionally online
• Grammar and spelling standards
• Avoiding emotional posting

Module Eight: Benefits of Social Media

• From audience to author
• Building customer loyalty
• Speed and flexibility in communication
• Two-way engagement

Module Nine: The Pitfalls of Social Media

• Bullying
• Groupthink
• Trolling
• Understanding permanence

Module Ten: Listening to Your Customers

• Using feedback effectively
• Improving customer satisfaction
• Strengthening brand perception
• Enhancing product development

The Social Media In The Workplace course supports learners in navigating digital communication responsibly while protecting productivity, security, and organizational reputation. Join now to learn how to create clear boundaries, reduce risk, and strengthen workplace communication.